Multimedia Tools

Blogging is a great way to create content for your readers, especially for businesses. The more creative the content, the more traffic your site will received and the more noticeable you will be in an already saturated community. Good content is shared throughout different networks and the best way to improve blog content is to include different types of media. Not only will this make the post more visually appealing and interesting, but it can bring on SEO benefits that will help your content rank higher in the social media world.

While many people still have the idea that blogging is only about writing, more and more people are utilizing multimedia to get their point across and writing has become just one aspect of the blogging world. Videos, images, audio, and other content that is interactive and interesting will engage your readers and help them increase their time on the blog, as well as hold their attention longer.  When blogs combine multiple types of content together, a business is creating a single resource full of information that people will find useful. Now the client only has to go to one place to find the most important information related to the business/product/service they are interested in. One main source is easier to share than multiple sources and if all the information is creatively displayed at one site, customers will be more willing to pass it on. Any visual aids that you can add into your posts that complement what you are saying are well worth including. They can help to explain things much easier and break up large portions of text.

A few of the best multimedia to include in a blog are images, videos, and audio. People love images; after all, “a picture speaks a thousand words”. Any images that you can add to your articles that help describe what you are talking about are always worth adding. Businesses need and want people to share the content they post with their networks and images can be equally shared among a group of people, and often times, make a bigger impact. Videos can offer even more interest to a viewer and like most people; videos are much more fun to watch versus reading a stale paragraph or two. Check out the video by Yaro Starak. He talks about the best way to create blog content that pulls in traffic. Audio is also a great way to promote content. If a consumer is interested in a company, wouldn’t it be great to have the blog in written format, but also in audio format. People are incredibly busy, but often multitask. How great would it be to be able to listen to information, rather than read it, as you are driving around, or even getting in a quick workout?

It doesn’t matter how a company decides to integrate multimedia in a blog, the only important thing is that they do. Not only is the content more creative and captivating, but it offers different ways to express ideas through different mediums. This will appeal to a much wider audience than a standard written blog.